It couldn’t come cheap, of course.
Then they’d say, “Well, you get what you pay for”
and “I bet it’s no good.”
We’d package it
sleek and clean,
not too much of it,
always, almost enough.
We’d need a slogan too-
nothing too clever:
Good. It’s for you!
And of course a celebrity spokesperson,
though that may be harder to come by.
But by gum it’s worked before.
Take Mister Rogers, that sly coot.
There are sure to be nay-sayers.
There are always
those who will see the gloom side of things –
They will say, “The sacred tree is dead.”
And what of it?
Firewood!
Holy Smokes! It’s holy smoke!
Firewood! Firewood!
Twenty a nicket!
Two hundred a cord!