Joplin Visitor's Guide

Joplin Visitor’s Guide

COPYWRITER
W/ photographer Mark Neuenschwander, AD Carrie Puffinbarger (of CVB) and designer Rodney Hobart.

The Convention and Visitor’s Bureau asked me to spearhead a new image of Joplin, Missouri to her visitors – the image of up-and-coming city.

To suit their unique needs, I wedded the local use of the phrase “Jack up and came to Joplin” to the idea of “up and comers.” With Joplin established as the up and coming here, I then consistently asked the reader are you here yet?

Joplin Visitor's Guide
Joplin Visitor's Guide
Joplin Visitor's Guide
Joplin Visitor's Guide
Joplin Visitor's Guide


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