Category: Before You Start That Blog
-

Episode Story and Serialized Blogs : Segment
Once you’ve dissented against the norms in the blogging world, once you’ve clearly outlined how — exactly — you intend to help others, once you’ve focused on substance and earned the consent of readers who want you to contact them on a regular basis, once you’ve fermented your own style and substance until the blog is…
-

Best Fails in Your Blog : Lament VS. Ignore
Once you’ve dissented against the norms in the blogging world, once you’ve clearly outlined how — exactly — you intend to help others, once you’ve focused on substance and earned the consent of readers who want you to contact them on a regular basis, once you’ve fermented your own style and substance until the blog is…
-

Constructive Feedback on Your Blog : Relent
Once you’ve dissented against the norms in the blogging world, once you’ve clearly outlined how — exactly — you intend to help others, once you’ve focused on substance and earned the consent of readers who want you to contact them on a regular basis, and once you’ve fermented your own style and substance until the blog…
-

Create Your Own Blog : Ferment VS. Specialize
The intent of your decision to create your own blog, the substance of your decision to create your own blog, and the consent of your blog’s audience all will ferment and begin to make a cohesive whole. That’s when things start to pick up steam. I don’t mean specialize. People talk all the time about…
-

Make a Blog :Â Content VS. Substance
I hate the word content. And as an author, I’m not really allowed to hate words because I need all of them. But you’re going to make a blog. (…and I don’t want you to make a blog that’s awful.) So maybe I should say I hate the way we use the word content. I’d…
-

Blogger — Why are you intent on becoming one?
Why do you want to be a blogger? If your idea of being a blogger is just to sell ads or product or to look famous like some of these mom and lifestyle bloggers out there, let me discourage you now: there’s enough selling of crap and commodifying of art and personalizing of fame out…
-

My Blog to Your Blog : Dissent
We’re doing a little series of short posts on why you probably shouldn’t blog. And if you insist on blogging as I have with my blog, this series will expose everything you should first consider before you start your blog. Questions welcome in an email. Featured Download: I’ve summarized this whole series into a checklist for you…
-

Before You Open Blog : Intro
Confession: I’ve never thought of myself as a blogger. Many of you know my aversion to the word “blog,” my aversion to the false sense of immediacy created by that publish button, my desire for us all to reflect on language that has lasted and for us to spend less time spent gobbling up whatever…