I’m constantly pushing my clients to develop curiosity and concern in their stories since both drive page turns. Curiosity powers the questions, “What’s is that? What did I just witness?”  Concern powers the question, “Will everything turn out okay?” And both lead to the question “What’s next?” which powers the turn of a page or the scroll of a mouse… or finger.

A perfect example of how curiosity can turn into deeper and deeper interest and then transform radically into concern is shigabook’s comic Fleep. It’s worth your time.