COPYWRITER
W/ photographer Mark Neuenschwander, AD Carrie Puffinbarger (of CVB) and designer Rodney Hobart.
The Convention and Visitor’s Bureau asked me to spearhead a new image of Joplin, Missouri to her visitors – the image of up-and-coming city.
To suit their unique needs, I wedded the local use of the phrase “Jack up and came to Joplin” to the idea of “up and comers.” With Joplin established as the up and coming here, I then consistently asked the reader are you here yet?








Hey Kevin, I’m delighted to hear that. You absolutely should — make sure to check out the Substack too! https://lanceschaubert.substack.com/