COPYWRITER
w/ designer Andrew Rice at Little Bird Marketing.

As a Bible College whose education builds more on logic, rhetoric, and grammar than upon trade specialization, Ozark’s needs diverge from your typical higher education client.

They offer an intransitive education so I crafted a campaign built around verbs that do more for the subject than the object: I change, I bloom, I thrive – that sort of thing. This coupled with the formula of Jesus’ commands to “come and __” created a strong call to action.

Both the postcards and the booklet were mailed out to thousands upon thousands of Ozark alumni and potential students.