Tag: donald millar

  • Brand Story : My Love-Hate with “Story”

    Brand Story : My Love-Hate with “Story”

    It took talking with two self-proclaimed “story marketers,” a bombardment of “brand story” during the superbowl, and a self-proclaimed (though unordained) “pastor” who said, “It’s all about stories, man, just stories,” for me to realize how fully I had fallen out of love with the word “story.” It also helped that three different large organizations…