Tag: copywriter
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Quick thought for your maiden voyage as a nonfiction writer
Several of my clients have started nonfiction works recently and asked if they should go the memoir route or the how-to route. I pushed a couple of them toward a memoir-heavy blend. If you’re in an industry with an established audience and are approached as one who could make an “easy sell” or if you’re…
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Creativity Prompt: Incarcerate
In which I attempt to prompt creativity from a readership of creatives…
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Missing Lemony Snicket?
Have you seen these around town? This campaign combines two of my favorite things: innovative marketing and literature. See, I hate ads unless they’re really really good. My dad used to hang these things up all the time to sell things or to distribute information, but to use one for a bestselling YA series?! Oh…
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Engineers use SciFi writers to revive American Innovation
Hieroglyph is a space for SciFi writers, engineers, scientists, and artists to collaborate on creative, ambitious visions of the near-future. Neal Stephenson noticed a serious void in the optimism of science so he helped create an online collaborative between the people who dream things up and the people who make dreams real. Right now, they’ve…
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Fleep: Using Curiosity and Concern to Pull Readers Along
Curiosity powers the questions, “What’s is that? What did I just witness?” Concern powers the question, “Will everything turn out okay?” And both lead to the question “What’s next?”
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Nice Art, but where are the *real* Crystal Bridges?
Crystal Bridges features all sorts of American-born art from the 15th century onward. This was the first time I have ever felt connect to an American heritage older than 200 years.