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Create Your Own Blog : Ferment VS. Specialize

The intent of your decision to create your own blog, the substance of your decision to create your own blog, and the consent of your blog’s audience all will ferment and begin to make a cohesive whole. That’s when things start to pick up steam.

I don’t mean specialize.

People talk all the time about specializing so that others can find you. It’s true, if your goal is to dominate the search engines for BEST SNOW BLOWERS, then just buy www.bestsnowblowers.com and post about that all day long and people will find you. They’ll say the same thing for webcomics about imps who wear tuxedos and carry around party poppers. Buy out www.partypoppingtuximps.com and get to work.

Featured Download: I’ve summarized this whole series into a checklist for you to consult before you start your blog or blog out in the open.

But if you’re living in east Texas and therefore not building a business off of selling snow blowers or if you’re wanting to write more than one web comic, I’d recommend trying a different tack. Dig deep into your intent for writing a blog and then start offering that in different ways.

Everything I do here centers around making people think cleverer, feel deeper, and act truer. It all hinges on wonder and desire, particularly through the ways fiction, myth, and bedtime stories affect every day life. Every poem I read does that. Every piece of writing advice I give does that. Every post about activists and nonconformists hinges on that reality.

And it took several years for people to be able to get where I was going, honestly. And I got discouraged and posted intermittently. Took down thousands of posts, even.

But I kept fermenting and fermenting that idea.

And now I’m grabbing about 3% of the visitors on average due to a couple of tweaks and folks are dialed in and writing back via email. I turned off comments and directed them towards writing me and it’s been wonderful ever since. Tons are subscribing to the readings and many people are interacting in person.

All because I kept after the same principle.

I didn’t specialize.

I simply insisted on being myself in public for long enough that people realized I wasn’t going to budge.

What idea do you need to let ferment?

How will it change everything you blog about?

Featured Download: I’ve summarized this whole series into a checklist for you to consult before you start your blog or blog out in the open.

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